Reader Revenue Models
Enroll
Closed
Session of 45 minutes
Method
Virtual session on demand
Price
Free
Subject
Reader Revenue
Promoters
GNI
Level
Level of difficulty: Emerging > Connected
Summary
As advertising evolves online, understanding and developing a revenue strategy has become increasingly important. These sessions (Subject: Reader Revenue) will help you understand digital ads landscape and gain insights to maximise revenue & subscriptions.
About
This session explores different types of revenue model and showcases publications using them successfully, as well as how to promote existing models to achieve greater awareness.
This course is part of the collection of courses on Reader Revenue:
- Reader Revenue Models
- Assessing the Opportunity
- Optimise Your User Funnel
- Alternative Income Streams
Competencies after completing the course
- Explore reader revenue options. Exploring reader revenue models and options.
- Read the GNI Reader Revenue Playbook - The playbook is here to guide strategic thinking around reader revenue.
- Complete Reader Revenue Interactive Exercises - To guide publishers as they build/strengthen the reader revenue model.
- Introducing REMP - A tech framework to help ease the adoption of data-driven processes and paywalls.
- Four areas of focus to increase interest -To drive awareness and interest in subscription/contribution offerings.
Course Curriculum
Reader revenue options
Paywall options
Communicating your ‘why’
Program directors
Upskill Digital: Global digital skills and transformation agency, empowering people & organisations to succeed through technology.