The Aveiro Media Competence Centre (AMCC) is a platform to support and promote the European Union’s (EU) Local News Media sector in the implementation of digital transition projects.

MediaLabTraining in media literacy in a school context
TestBedMedia Open Call is an innovation program to pilot and accelerate technological solutions for the media sector.
YOMediaThe YO-MEDIA project aims to fill the gap in the information about media literacy in times of crisis, e.g., outbreak crisis and military/war conflicts.

Reader Revenue Models

Share
Enroll
Closed
Session of 45 minutes
Method
Virtual session on demand
Price
Free
Subject
Reader Revenue
Promoters
GNI
Level
Level of difficulty: Emerging > Connected

Summary

As advertising evolves online, understanding and developing a revenue strategy has become increasingly important. These sessions (Subject: Reader Revenue) will help you understand digital ads landscape and gain insights to maximise revenue & subscriptions.

About

This session explores different types of revenue model and showcases publications using them successfully, as well as how to promote existing models to achieve greater awareness.

This course is part of the collection of courses on Reader Revenue:

  • Reader Revenue Models
  • Assessing the Opportunity
  • Optimise Your User Funnel
  • Alternative Income Streams

Competencies after completing the course

  1. Explore reader revenue options. Exploring reader revenue models and options.
  2. Read the GNI Reader Revenue Playbook - The playbook is here to guide strategic thinking around reader revenue.
  3. Complete Reader Revenue Interactive Exercises - To guide publishers as they build/strengthen the reader revenue model.
  4. Introducing REMP - A tech framework to help ease the adoption of data-driven processes and paywalls.
  5. Four areas of focus to increase interest -To drive awareness and interest in subscription/contribution offerings.

Course Curriculum

Reader revenue options

Paywall options

Communicating your ‘why’

Program directors

<a href="https://www.upskilldigital.com/" target="_blank">Upskill Digital</a>

Upskill Digital: Global digital skills and transformation agency, empowering people & organisations to succeed through technology.