Optimising Ad Revenue
Summary
As the world of ads continues to evolve it’s as important as ever to know you are using the latest technologies and optimising your performance. These sessions (Subject: Advertising Revenue) cover the basics from native advertising to programmatic strategies.
About
Learners will discover how to optimise their site and ads to achieve more views, understand the difference between displaying ads and earning maximum revenue from those ads, and explore strategies to recover lost ad revenue.
This course is part of the collection of courses on Advertising Revenue:
- Establishing Your Advertising Strategy
- Optimising Ad Revenue
- Data & Ads
- Programmatic Strategy
Competencies after completing the course
- Ad inventory optimization - Getting the best performance out of an ads stack.
- Opt into opportunities - How to opt into Ad opportunities in Google Ad Manager.
- Increase ad viewability and apply best practices - Making sure ads are in focus and getting views.
- Use the Viewability checklist and demo - Complete the checklist for best practice and see viewability in action with a live demo site.
- Find ways to Recover lost revenue - Recovering lost revenue from users with ad blockers and funding choices.
Course Curriculum
Ad Inventory optimisation
Increase ad viewability
Programmatic optimisation
Program directors
Upskill Digital: Global digital skills and transformation agency, empowering people & organisations to succeed through technology.
