Data & Ads
Enroll
Closed
Session of 45 minutes
Method
Virtual session on demand
Price
Free
Subject
Advertising Revenue
Promoters
GNI
Level
Level of difficulty: Nascent > Emerging
Summary
As the world of ads continues to evolve it’s as important as ever to know you are using the latest technologies and optimising your performance. These sessions (Subject: Advertising Revenue) cover the basics from native advertising to programmatic strategies.
About
This session will discuss how data can continue to drive and enhance ad strategy, exploring first-party data and options for contextual targeting, as well as the enterprise-level features in Analytics 360.
This course is part of the collection of courses on Advertising Revenue:
- Establishing Your Advertising Strategy
- Optimising Ad Revenue
- Data & Ads
- Programmatic Strategy
Competencies after completing the course
- Planning for the changing ads landscape -Understanding the close relationship between data and ads, and the changing role of third-party cookies.
- Focus on contextual targeting - Focusing on the content and audience for a page, rather than depending on third-party cookies.
- How to grow First-party data - Exploring the ever-growing importance of collecting first party data.
- Importance of a single view of the reader - Understanding a single view of the reader and how to achieve it.
- Getting Started with Google Analytics 360 -The advantages of the enterprise-level features in Analytics 360.
Course Curriculum
Contextual targeting
3rd party cookies
Anonymized IDs
Program directors
Upskill Digital: Global digital skills and transformation agency, empowering people & organisations to succeed through technology.
