Alternative Income Streams
Enroll
Closed
08-12-2022
31-12-2023
Session of 45 minutes
End
31/12/2023
Method
Virtual session on demand
Teaching Language
English
Price
Free
Subject
Reader Revenue
Promoters
GNI
Venue
Level of difficulty: Emerging > Connected
Summary
As advertising evolves online, understanding and developing a revenue strategy has become increasingly important. These sessions (Subject: Reader Revenue) will help you understand digital ads landscape and gain insights to maximise revenue & subscriptions.
About
This session explores different income streams used by existing publishers; from optimising existing funnels to creating products; inspiring publishers to diversify their revenue options.
This course is part of the collection of courses on Reader Revenue:
- Reader Revenue Models
- Assessing the Opportunity
- Optimise Your User Funnel
- Alternative Income Streams
Competencies after completing the course
- Take inspiration for new income opportunities - 10+ publishing case studies from around the world.
- How to make revenue flow - How to generate maximum return by linking products together.
- Introducing Google Optimise - Site experiences that engage customers, and the solutions to deliver them.
- Future predictions - A look ahead at how the landscape may evolve, and how to adapt.
- Complete a Now, Next, Long action plan - Breaking down actions into immediate and longer-term sanctions and goals.
Course Curriculum
Income opportunities
Revenue flow
Planning for the future
Program directors
Upskill Digital: Global digital skills and transformation agency, empowering people & organisations to succeed through technology.
