The Aveiro Media Competence Centre (AMCC) is a platform to support and promote the European Union’s (EU) Local News Media sector in the implementation of digital transition projects.

MediaLabTraining in media literacy in a school context
TestBedMedia Open Call is an innovation program to pilot and accelerate technological solutions for the media sector.
YOMediaThe YO-Media project provides game-based tools and training to promote media literacy in times of crisis among young people.

The Effects of Assumed AI vs. Human Authorship on the Perception of a GPT-Generated Text

Share

Summary

Artificial Intelligence (AI) has demonstrated its ability to undertake writing tasks, including automated journalism. Prior studies suggest no differences between human and AI authors regarding perceived message credibility. However, research on people’s perceptions of AI authorship on complex topics is lacking. In a between-groups experiment (N = 734), we examined the effect of labeled authorship on credibility perceptions of a GPT-written science journalism article. The results of an equivalence test showed that labeling a text as AI-written vs. human-written reduced perceived message credibility (d = 0.36). Moreover, AI authorship decreased perceived source credibility (d = 0.24), anthropomorphism (d = 0.67), and intelligence (d = 0.41). The findings are discussed against the backdrop of a growing availability of AI-generated content and a greater awareness of AI authorship.

#automatedjournalism #gpt #ai
Tutte le aree
Share

Condividi

Newsletter

Accedi

E-mail

Password

Non sei ancora un membro?

Iscriviti ora