Optimise Your User Funnel
Enroll
Closed
08-12-2022
31-12-2023
Session of 45 minutes
End
31/12/2023
Method
Virtual session on demand
Teaching Language
English
Price
Free
Subject
Reader Revenue
Promoters
GNI
Venue
Level of difficulty: Connected
Summary
As advertising evolves online, understanding and developing a revenue strategy has become increasingly important. These sessions (Subject: Reader Revenue) will help you understand digital ads landscape and gain insights to maximise revenue & subscriptions.
About
This session showcases key performance metrics from other successful digital publishers so learners can see how to stack up and identify areas of improvement across the user journey.
This course is part of the collection of courses on Reader Revenue:
- Reader Revenue Models
- Assessing the Opportunity
- Optimise Your User Funnel
- Alternative Income Streams
Competencies after completing the course
- Learn how to deepen reader engagement - Identify areas of improvement across the funnel, grow readership, and increase reader engagement.
- Plan for long-term success - Setting long term goals using the ‘North Star Exercise’ (identify reader revenue goal, measure performance, and implement tactics for success).
- See 'what good looks like' - Benchmarked key performance indicators from other publishers.
- Identifying Tech stack solutions - How improving performance often requires investments in technology.
- Use the GNI Planning Tool - To confirm target metrics, catalog tactics, and uncover data.
Course Curriculum
Deepen reader engagement
Track performance
Create a long-term revenue goal
Program directors
Upskill Digital: Global digital skills and transformation agency, empowering people & organisations to succeed through technology.
