NCI & RCI
Enroll
Closed
Method
Virtual session on demand
Price
Free
Subject
Data Management
Promoters
GNI
Venue
Level of difficulty: Nascent > Emerging
Summary
A data-driven approach can help underpin successful strategic and creative decisions. We start by looking at ways to gain data about your readers and content. These sessions (Subject: Data Management) will help you explore the world of data.
About
This session explores taking analytics to the next level, with a suite of tools made specifically for publishers to gain further insight and personalised recommendations.
This course is part of the collection of courses on Data Management:
- Understanding Your Data
- Data-driven Content
- NCI & RCI
- Web Vitals
Competencies after completing the course
- Turning Analytics insights into actions with NCI - Utilising Decision Engine in News Consumer Insight (NCI) to find personalised, actionable recommendations.
- Better define the audience - Understanding how analytics data translates into causal readers, loyal readers, and brand lovers.
- Use RCI to understand what's trending - Understanding how well content is performing in real-time, using real-time Content Insight (RCI).
- Implementation of News Tagging Guide (NTG) - How to use News Getting Guide (NTG) to get even more insight from your data.
- See how other publishers are using these tools - 10+ examples of digital publishers using NCI and RCI to further increase brand loyalty.
Course Curriculum
News Tagging Guide
Funnel Optimisation (NCI)
Content Optimisation (RCI)
Program directors
Upskill Digital: Global digital skills and transformation agency, empowering people & organisations to succeed through technology.
