The Aveiro Media Competence Centre (AMCC) is a platform to support and promote the European Union’s (EU) Local News Media sector in the implementation of digital transition projects.

MediaLabTraining in media literacy in a school context
TestBedMedia Open Call is an innovation program to pilot and accelerate technological solutions for the media sector.
YOMediaThe YO-Media project provides game-based tools and training to promote media literacy in times of crisis among young people.

Establishing a Digital Newsroom

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Closed
Method
Virtual session on demand
Price
Free
Subject
Business Strategy
Promoters
GNI
Venue
Level of difficulty: Nascent > Emerging

Summary

As the publishing landscape changes, more businesses are looking to adapt and grow their presence online. These sessions (Subject: Business Strategy) have been designed to help news publishers and journalists develop a business strategy to meet the digital changes facing the news industry.

About

Publishers will learn how to evolve their traditional publishing business, support their culture, and embrace the digital newsroom. The session aims to get attendees excited about emerging technologies, develop their knowledge, and spot the gaps in their organisation.

This course is part of the collection of courses on Business Strategy:

  • Digital Publishing Success
  • Establishing a Digital Newsroom
  • Growing Your Readership

Competencies after completing the course

  1. Understand people and culture - What roles and priorities are necessary for a successful digital newsroom.
  2. Complete a skills and training checklist - Benchmarking teams to identify any gaps.
  3. Embrace technology - Embracing technology and the opportunities it affords to broaden audience reach.
  4. Digital publishing is different - What, when, and how you publish digitally is fundamentally different.
  5. Learn what 'good' looks like - Exploring six digital publishers who have successfully established a digital newsroom.

Course Curriculum

People and culture.

Your digital product

Emerging technologies

Program directors

<a href="https://www.upskilldigital.com/" target="_blank">Upskill Digital</a>

Upskill Digital: Global digital skills and transformation agency, empowering people & organisations to succeed through technology.

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