B-Digital Media Audiences
Summary
The Audience course, part of B-Digital Media Trainings, focuses on the relationship with target audiences and strategies for obtaining results.
About
The Audience course focuses on the relationship with target audiences and strategies for obtaining results, capturing audiences (engagement), optimization (SEO) and analysis of results (analytics) that allow for constant fine-tuning of strategy and an increase in the reach of projects. To this end, the most relevant AI tools and best practice case studies will also be covered.
- Start date: 11/11/2025
- End date: 13/12/2025
- Duration: 25 hours
- Schedule: Synchronous sessions - 18h30-22h30
- Bootcamp: Face-to-face from 9:30 a.m. to 6:00 p.m. | December 13, 2025
Course Structure
- Training hours: 25
- Hours of synchronous online training: 16
- Hours of face-to-face training (Bootcamp): 7
- Hours of asynchronous learning: 1
- Hours of individual support per student (one-to-one): 1
Time Table
Session 1: Getting results
- Day: November 11, 2025
- Time: 18h30 -22h30
- Duration: 4 hours
- Instructor: Ricardo Rosa
- Moderator: José Moreno
- Teaching method: Synchronous online training
Sessão 2: Captar audiências (engagement)
- Dia: 18 de novembro de 2025
- Hora: 18:30-22h30
- Duração: 4 h
- Instrutor: Ricardo Rosa
- Moderador: José Moreno
- Método de ensino: Formação online síncrona
Session 2: Capturing audiences (engagement)
- Day: November 25, 2025
- Time: 18:30 - 22:30
- Duration: 4 hours
- Instructor: Ricardo Rosa
- Moderator: José Moreno
- Teaching method: Synchronous online training
Session 4: Analysis of results (Analytics)
- Day: December 2, 2025
- Time: 18:30 -22:30
- Duration: 4 hours
- Instructor: Ricardo Rosa
- Moderator: José Moreno
- Teaching method: Synchronous online training
Session 5: AI tools/best practices
- Day: December 13, 2025
- Time: 9h30-18h00
- Duration: 7 hours
- Instructor: Ricardo Rosa
- Guests: To be invited
- Teaching method: Face-to-face training (Bootcamp)
Competencies after completing the course
B-Digital Media Program and Courses have been designed to provide a complete experience for participants, regardless of their level of knowledge, combining theoretical and practical components in a balanced way. The effectiveness of the training lies not only in the transmission of theoretical knowledge, but also in the practical application of these concepts in a real context on the scale of the regional press, where obtaining and analyzing the results of each project will deserve special attention, since it is on obtaining results that everyone's efforts should be focused. Therefore, at the end of this course, trainees should have obtained the skills to identify the elements that make it possible to establish a relationship of trust and credibility with target audiences, and the strategies for obtaining results, capturing audiences (engagement), optimization (SEO) and analysis of results (analytics) that allow for constant fine-tuning of strategy and an increase in the reach of projects. Trainees will also learn about the most relevant AI tools in these areas and best practice cases that they can apply in their context.
Course Curriculum
Getting results
Capturing audiences (engagement)
Optimization (SEO)
Analyzing results (Analytics)
AI tools
Best practices
About the Instructors
Ricardo Rosa
Ricardo Rosa has been a product manager at Springer Nature since 2023 and a trainer at Cenjor since 2018, with experience in data analysis, SEO and audience engagement. In other words, he seeks to solve problems in ways that users enjoy and that are profitable. With a degree in Journalism from the Lisbon School of Social Communication, he was one of the founding members of SIC Online in 2000. Journalist and coordinator of the SIC Notícias website until 2018, he was part of Impresa's product management team until 2022.
