Assessing the Opportunity
Enroll
Closed
Method
Virtual session on demand
Price
Free
Subject
Reader Revenue
Promoters
GNI
Venue
Level of difficulty: Emerging > Connected
Summary
As advertising evolves online, understanding and developing a revenue strategy has become increasingly important. These sessions (Subject: Reader Revenue) will help you understand digital ads landscape and gain insights to maximise revenue & subscriptions.
About
This session helps publishers size up potential financial opportunities, with the help of data and some clever tools from Google and the GNI.
This course is part of the collection of courses on Reader Revenue:
- Reader Revenue Models
- Assessing the Opportunity
- Optimise Your User Funnel
- Alternative Income Streams
Competencies after completing the course
- Estimating revenue opportunity - With a useful tool for publishers from Google.
- Using surveys for insight - What questions could publishers be asking users, and how to use surveys for maximum engagement.
- Tips from the Membership Puzzle Project - Even more suggestions and ideas for audience research.
- NCI and reader engagement - Audience segment reports, benchmarks, and insights into user experience, site design and page speed.
- Use NCI segments for better survey insights. - How to map survey responses to NCI’s segments and gain more detailed insights into readership.
Course Curriculum
Estimate the size of your opportunity
Understand reader needs
Utilise analytics
Program directors
Upskill Digital: Global digital skills and transformation agency, empowering people & organisations to succeed through technology.
