FT Strategies, supported by the Google News Initiative, is proud to share the learnings from the 2023 EMEA cohort of the Subscriptions Academy, a five-month programme to help publishers fast-track their revenue growth from subscriptions. With Google’s support, the Subscriptions Academy helped publishers understand the benefits of knowing their audience and provided guidance about how to do it on a practical level.

This report is a useful entry point for publishing executives and decision-makers who want to understand the topic of direct audience relationships more deeply and begin implementing related practices into their business.