Digitalization has revolutionized modern life, but it also presents complex challenges to human rights. The objective of this study is to consider digital technologies phenomenon in its complexity. In our research we mainly relied on dialectical method, systematic approach, comparative-historical method, axiological approach. Our research highlights both a range of benefits and a variety of risks associated with the deployment of digital technologies into life. Key concerns include data safety, human consciousness manipulations, cyber-security threats, the 'digital divide', algorithmic biases, and authoritarian technology misuse. But despite these challenges, digitalization offers opportunities for human rights advancement. We can also envision comprehensive social inclusion in cyberspace, digital literacy promotion, further technological innovation, and robust ethical and legal frameworks safeguarding digital rights. Mindful AI deployment can enhance living standards, improve education and healthcare, and even extend longevity. Contemporary political systems must comprehend and regulate digital technology's power, ensuring responsible governance, as without safety protocols and reasonable limitations for AI-powered tools and technologies, human rights and freedoms remain at risk.