The Aveiro Media Competence Centre (AMCC) is a platform to support and promote the European Union’s (EU) Local News Media sector in the implementation of digital transition projects.

MediaLabTraining in media literacy in a school context
TestBedMedia Open Call is an innovation program to pilot and accelerate technological solutions for the media sector.
YOMediaThe YO-MEDIA project aims to fill the gap in the information about media literacy in times of crisis, e.g., outbreak crisis and military/war conflicts.

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Enroll
Closed
Start: 12/01/2023
Method
Virtual Online Live Sessions
Certificate
Digital via Accredible
Price
Free
Promoters
GNI | AMCC
Level
Level of difficulty: Nascent > Emerging & Emerging > Connected
Requirements
Mandatory registration

Summary

As the publishing landscape changes, more businesses are looking to adapt and grow their presence online. These sessions have been designed to help news publishers and journalists develop the needed capacity to meet the digital changes facing the news industry.

About

Advertising is continually changing and in order to keep up publishers need to how the latest technologies can help. These sesions cover everything from native advertising to programmatic strategies.

For publishers and journalists: 4 online sessions, each lasting 45 minutes, followed by a 60-minute roundtable.

Those who watch all full sessions will be sent the Google News Initiative certificate via Accredible.

Structure of the Program

 

  • Session 1: Establishing Your Advertising Strategy
    • Date: 12/01/2023 Time: 12:00h GMT, Language: Portuguese
  • Session 2: Optimising Ad Revenue
    • Date: 19/01/2023, Time: 12:00h GMT, Language: Portuguese
  • Session 3: Data & Ads
    • Date: 26/01/2023, Time: 12:00h GMT, Language: Portuguese
  • Session 4: Programmatic Strategy
    • Date: 02/02/2023, Time: 12:00h GMT, Language: Portuguese
  • Round Table
    • Date: 09/02/2023, Time: 12:00 GMT, Language: Portuguese

Courses included in this program

Summary

Publishers will develop an ad strategy, find the right types of ads for their advertising mix, and discover tips on improving the ad experience.

 

Competences

  • See how much can be earnt from AdSense - Using the AdSense calculator to calculate potential earnings from ads.
  • Explore different types of ads - Finding the right kind of ads for an organisation’s advertising mix.
  • Native Ads Playbook - Using the native ads playbook to learn more about Native ads.
  • Tips for building a better ad experience - Understanding the importance of the ad experience and how to optimise it.
  • Run the Ad Experience Report - Checking desktop and mobile links to see if a site complies with the Better Ads Standards.

Curriculum

  • Ad strategy
  • Types of ads
  • Ad experience

Time Table

  • Day: 12/01/2023
  • Time: 12:00h GMT
  • Instructor: José Moreno
  • Type of learning:Virtual Online Live Session

 

Program directors

<a href="https://www.upskilldigital.com/" target="_blank">Upskill Digital</a>

Upskill Digital: Global digital skills and transformation agency, empowering people & organisations to succeed through technology.

About the Instructors

José Moreno

José Moreno has a major and master in communication and is currently enrolled in the Comminication Sciences PhD at Iscte-IUL, in Lisbon, researching issues related to digital communication technologies and its impact on the media.
He has worked as a journalist since 1992, as writer, editor-in-chief and editor of several titles of the specialist press. Between 2009 and 2017 we was in charge of digital development at Motorpress Lisbon, preparing and training newsrooms for the use of digital technologies in their work.
He holds the official professional trainers title number CCP F663383/2018 and is a regular trainer at Cenjor, in Lisbon, a center for the training of professional journalists.

Celso Miranda

Celso Miranda has been a journalist for the past decade, focused mainly on science and technology. His career began in a "traditional" print-only magazine as a photojournalist, where he worked until he graduated in journalism. He then got his first taste of a "hybrid" online and print newsroom at Exame Informática. After completing his post-grad in Journalism he then went to work at TVI, where he produced and co-presented "NXT - O Próximo Passo". He also teaches and trains fellow journalists and people from other areas of expertise at "Cenjor" since 2018.

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