Disinformation, the deliberate spread of false or misleading information, has become an increasingly pressing issue in today’s society. The media industry, which plays a critical role in providing reliable and accurate information to the public, has been significantly impacted by the rise of disinformation. This IBERIFIER Report provides an analysis of the effects of disinformation on the media industry and the challenges it poses for journalists, media organizations, and the public. It highlights the erosion of public trust in the media, the need for journalists to verify information more rigorously, and the creation of a market for sensationalist and biased news.