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State of Performance TV 2024

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Summary

tvScientific’s annual report on how marketing teams are leveraging performance TV advertising to effectively target their buyers and improve business outcomes. What is the impact of performance TV on a company’s revenue? How does the advertising channel compare to other marketing channels?

tvScientific surveyed more than 600 marketing professionals on how their teams use performance TV in their marketing mix and its impact on business outcomes.

#tv #advertising #marketing