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Innovative Tools and Business Models (CREA-MEDIA-2025-INNOVBUSMOD)

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Opening Date01-10-2024

Deadline Date16-01-2025

Submission LanguageEnglish

Maximum ValueNo limit

Percentage of Financing70%

StatusClosed

Who

In order to be eligible, the applicants (beneficiaries and affiliated entities) must:

  • be legal entities (public or private bodies)
  • be established in one of the eligible countries, i.e.: Creative Europe Participating Countries:
    • EU Member States (including overseas countries and territories (OCTs))
    • non-EU countries: listed EEA countries and countries associated to the Creative Europe Programme or countries which are in ongoing negotiations for an association agreement and where the agreement enters into force before grant signature (list of participating countries)

Consortium composition

Applications by single applicants are allowed (single beneficiaries), as well as proposals submitted by a consortium of at least 2 applicants (beneficiaries; not affiliated entities).

What

Objectives

Within the specific objective of promoting innovation, competitiveness and scalability of the European audiovisual sector, one of the priorities of the MEDIA strand is:

  • to enhance the circulation, promotion, online and theatrical distribution of European audiovisual works, within the Union and internationally in the new digital environment; including through innovative business model.

Themes and priorities (scope)

The MEDIA strand shall provide support for the following action:

  • Promotion and marketing tools, including on line and through the use of data analytics, to increase the prominence, visibility, cross-border access, and audience reach of European work.

The Innovative tools and business models action is aimed at encouraging the development and/or the spread of innovative tools and business models to improve the visibility, availability, audience and diversity of European works in the digital age and/or the competitiveness and/or the greening process of the European audiovisual industry.

Eligibility

Activities that can be funded (scope)

The projects can include in particular:

  • Subtitling or accessibility/discoverability/recommendation tools to be widely used across borders and across platforms in order to improve the visibility, the availability and the audience potential of European audiovisual works;
  • Business tools improving the efficiency and the transparency of the audiovisual markets: automated rights management system, technology for data gathering and analysis;
  • Business models seeking to optimise the synergies and complementarities between the distribution platforms (festivals, cinemas, VOD…);
  • Business tools exploring new modes of production, financing, distribution or promotion enabled or enhanced by new technology (AI, big data, blockchain, Virtual worlds / Metaverse, NFT, etc.);
  • Innovative tools and business models improving the greening process of the audiovisual industry.

The action does not cover the development of hardware (e.g. cameras, virtual headsets...).

Funding

  • The estimated available call budget is 8.000.000,00 €
  • Projects should not normally exceed 36 months.
  • Project budget (maximum grant amount): No limit.
  • The grant will be a lump sum grant. Funding rate of 70%.

Documents

Organisation: EUROPEAN EDUCATION AND CULTURE EXECUTIVE AGENCY (EACEA) - Creative Europe Programme (CREA)

Click here for more information, application and contacts.

 

 

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