Alternative Income Streams




Course Summary

As advertising evolves online, understanding and developing a revenue strategy has become increasingly important. These sessions (Subject: Reader Revenue) will help you understand digital ads landscape and gain insights to maximise revenue & subscriptions.

About this Course

This session explores different income streams used by existing publishers; from optimising existing funnels to creating products; inspiring publishers to diversify their revenue options.

This course is part of the collection of courses on Reader Revenue:

  • Reader Revenue Models
  • Assessing the Opportunity
  • Optimise Your User Funnel
  • Alternative Income Streams

Session of 45 minutes

Method: Virtual session on demand

Price: Free

Subject: Reader Revenue

Promoters:  GNI

Level of difficulty: Emerging > Connected


  1. Take inspiration for new income opportunities – 10+ publishing case studies from around the world.
  2. How to make revenue flow – How to generate maximum return by linking products together.
  3. Introducing Google Optimise – Site experiences that engage customers, and the solutions to deliver them.
  4. Future predictions – A look ahead at how the landscape may evolve, and how to adapt.
  5. Complete a Now, Next, Long action plan – Breaking down actions into immediate and longer-term sanctions and goals.

Course Curriculum

Income opportunities

Revenue flow

Planning for the future

Program Directors

Alternative Income Streams

Upskill Digital: Global digital skills and transformation agency, empowering people & organisations to succeed through technology.