Leveraging generative AI in Europe: The opportunities and challenges

What makes Europe different when it comes to harnessing the opportunities of gen AI? Our leaders share their perspectives.

Europe has a unique combination of multiple languages and cultures, abundant science and tech talent, and long-standing strengths in the manufacturing and services sectors. Taken together, these regional advantages render the transformative potential of generative AI especially compelling in a number of industries across the entire value chain—and for society at large.