Knowing your audience: The increasing importance of direct relationships with your readers

FT Strategies, supported by the Google News Initiative, is proud to share the learnings from the 2023 EMEA cohort of the Subscriptions Academy, a five-month programme to help publishers fast-track their revenue growth from subscriptions. With Google’s support, the Subscriptions Academy helped publishers understand the benefits of knowing their audience and provided guidance about how to do it on a practical level.

This report is a useful entry point for publishing executives and decision-makers who want to understand the topic of direct audience relationships more deeply and begin implementing related practices into their business.