How publishers can grow with the youth: takeaways from the Valuable Young Audiences report

Abstract

#publishers #audiences #youth

"This report starts from a genuine belief that publishers can turn youngsters into loyal and paying users. It was prepared out of respect for, and true fascination about, new generations." Written by two brilliant brains of the industry, Danuta Bregula and Liesbeth Nizet, this report is a breath of fresh air, approaching the question of "young audiences" as an exciting opportunity with so much to learn from brands in other industries.

Tipo de Publicação
studies-and-reports
Tema
journalism
Publicado por
The Audiencers
Data de Publicação
2023
Idioma
english
Estado
open-access
Autores
Danuta Bregula; Liesbeth Nizet