Ana Possas is a journalist, specialist in strategic communication and digital marketing (including AI) and has a master's degree in Culture and Communication. She works as a consultant and mentor in communication and marketing and facilitates courses in the area. She has more than 18 years of professional experience and several authorial projects. These include creating an interview podcast called Ouvidorama and writing a fortnightly newsletter under her name.

José Moreno has a degree in Social Communication from ISCSP-UTL, a master's degree in Communication, Culture and Information Technologies from ISCTE-IUL and is currently studying for a PhD in Communication Sciences at the same institution, studying issues relating to digital information and communication technologies. He has been a journalist since 1992, working as a writer, editor-in-chief and director of weekly and monthly titles in the specialized press. For the last six years he has been responsible for developing the digital area at Motorpress Lisboa, preparing and training newsrooms in the use of digital information and communication technologies. He has been a trainer at Cenjor since 2017.