#AI #newsrooms #contentcreation
Accuracy and trust are at the core of these issues, as well as the impact on jobs.
The potential to transform most, if not all, roles is clear. Everyone from reporters and news editors to senior executives and back-end office jobs in HR, marketing and accountants will likely be affected.
Many news groups already use some form of automation, such as AI-generated listicles or animated videos clearly labelled as automated content. Kuwait News went further recently with an AI-generated news presenter.
Undoubtedly, GAI tools will make newsrooms more efficient with further streamlined workflows that can shave hours off a current working day, creating time for labour-intensive investigations and originating content.