The Collapse of the Purchase Funnel

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Abstract

#consumers #sales #marketing

In a volatile world rife with pressures on consumers, from health and the economy to challenges to rights and freedoms and an eroding sense of community, consumers are demanding more from brands.

The relationship between consumers and brands must evolve, as people feel more vulnerable, and their expectations of brands grow. The 2023 Edelman Trust Barometer Special Report: The Collapse of the Purchase Funnel tells us that consumers are looking for ongoing engagement after the point of purchase and their need for trust grows with feelings of vulnerability.

Type of Publication
studies-and-reports
Theme
digital-transformation
Publishing
Edelman Trust Institute
Publishing Date
2023
Language
english
Status
open-access
Authors
NA