Publishing Trends Report 2024

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Abstract

#publishers #mediamarket #platforms

Echobox Publishing Trends Report was produced in collaboration with over 100 publishers around the globe, from market specific to global publications.

Declining Facebook traffic was the biggest challenge in 2023 for 63% of those surveyed. Increasing this traffic is a priority for 68%. In total, 72% of respondents have been hit with drops in Facebook traffic. More followers and engagement is a focus for 39%. In line with this, video creation will become much more important this year for 61%. Newsletter offerings continue to grow. 61% of respondents will increase the amount of newsletters they send. AI will be more important this year for 73% of those surveyed. Generative AI technology is being experimented with by an increasing number of publishers. 69% of respondents reported using either ChatGPT or DALL-E over the past year, up from 48% in 2023.

Type of Publication
studies-and-reports
Theme
journalism
Publishing
Echobox
Publishing Date
2024
Language
english
Status
open-access
Authors
Antoine Amann