How publishers can grow with the youth: takeaways from the Valuable Young Audiences report

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Abstract

#publishers #audiences #youth

"This report starts from a genuine belief that publishers can turn youngsters into loyal and paying users. It was prepared out of respect for, and true fascination about, new generations." Written by two brilliant brains of the industry, Danuta Bregula and Liesbeth Nizet, this report is a breath of fresh air, approaching the question of "young audiences" as an exciting opportunity with so much to learn from brands in other industries.

Type of Publication
studies-and-reports
Theme
journalism
Publishing
The Audiencers
Publishing Date
2023
Language
english
Status
open-access
Authors
Danuta Bregula; Liesbeth Nizet