As the publishing landscape changes, more businesses are looking to adapt and grow their presence online. These sessions have been designed to help news publishers and journalists develop a business strategy to meet the digital changes facing the news industry.
About this Program
Build and strengthen your reader revenue model with a series of best practices and lessons from subject matter experts .With these workshops, you’ll learn how to get a deeper understanding of your readers’ needs, size your potential market opportunity, build a stronger value proposition, optimize your user funnel and build a plan for long-term reader revenue success.
Program composed by 4 online sessions, each lasting 45 minutes, followed by a 60-minute roundtable.
Those who watch all full sessions will be sent the Google News Initiative certificate via Accredible.
Structure of the Program
- Session 1: Reader Revenue Models
- Date: 24/01/2023 Time: 14:00h GMT, Language: Portuguese
- Session 2: Assessing the Opportunity
- Date: 31/01/2023, Time: 14:00h GMT, Language: Portuguese
- Session 3: Optimise Your User Funnel
- Date: 28/02/2023, Time: 14:00h GMT, Language: Portuguese
- Session 4: Alternative Income Streams
- Date: 07/03/2023, Time: 14:00h GMT, Language: Portuguese
- Round Table
- Date: 23/03/2023, Time: 12:00h GMT, Language: Portuguese
Courses included in this program
About the Instructors
Journalist and specialist in digital communication, he is doing a PhD in Communication Sciences and has a master’s in Communication, Culture and Information Technology from ISCTE-University Institute of Lisbon. He is an assistant researcher at CIES-IUL and Obercom – Portuguese Communication Observatory. Was the coordinator of the Postgraduate Diploma in Journalism ISCTE-IUL / Media Capital between 2013 and 2018 and of the MsC in New Media Management from 2018 to 2020. He is an advisor to the board and member of the technical and pedagogical council of Cenjor – Portuguese Journalists Training Center. He is a lecturer in the master’s Degrees in Communication, Culture and Information Technology, New Media Management, and Internet Studies; and in the post-graduation Degrees in Journalism, and in Communication and Policy Advisory, at ISCTE-IUL, at the post-graduation in Digital Marketing at IPAM, and a trainer at Cenjor, since 2001, and at ETIC Creative School. He is also in the board of ALPMJ – Association for Media and Journalism Literacy, and was member of the board of emma – European Media Management Association from 2019 to 2021. He was a journalist in several national daily newspapers and editor-in-chief, editorial director, and publisher of several magazines and online projects. He has received a dozen national and international awards with online and multimedia projects. Interested in media literacy and education, new media innovation and business models, journalism, social media & digital storytelling. Member of several Erasmus+ and H2020 international projects in the areas of journalism, media literacy, creative industries (i.e. Iberifier – Iberian Observatory for Digital Media and Disinformation; Newsreel – New Skills for Future Journalists).
Celso Miranda has been a journalist for the past decade, focused mainly on science and technology. His career began in a "traditional" print-only magazine as a photojournalist, where he worked until he graduated in journalism. He then got his first taste of a "hybrid" online and print newsroom at Exame Informática. After completing his post-grad in Journalism he then went to work at TVI, where he produced and co-presented "NXT - O Próximo Passo". He also teaches and trains fellow journalists and people from other areas of expertise at "Cenjor" since 2018.
In the digital journalism world for over 22 years, he was one of SIC Online’s founders and journalist coordinator at SIC Notícias’ website. After 18 years in a newsroom, he’s now a product manager, with skills in audience acquisition, retention and engagement, SEO, and data analysis.
Graduated in Journalism at Escola Superior de Comunicação Social, he was once a guest teacher at the Post-Graduate Program in Multimedia Journalism at Universidade Nova de Lisboa and is currently also a trainer at Cenjor.