Course Summary

A data-driven approach can help underpin successful strategic  and creative decisions. We start by looking at ways to gain data about your readers and content. These sessions (Subject: Data Management) will help you explore the world of data.

About this Course

This session explores taking analytics to the next level, with a suite of tools made specifically for publishers to gain further insight and personalised recommendations.

This course is part of the collection of courses on Data Management:

  • Understanding Your Data
  • Data-driven Content
  • NCI & RCI
  • Web Vitals

Session of 45 minutes

Method: Virtual session on demand

Price: Free

Subject: Data Management

Promoters:  GNI

Level of difficulty: Nascent > Emerging


  1. Turning Analytics insights into actions with NCI – Utilising Decision Engine in News Consumer Insight (NCI) to find personalised, actionable recommendations.
  2. Better define the audience – Understanding how analytics data translates into causal readers, loyal readers, and brand lovers.
  3. Use RCI to understand what’s trending – Understanding how well content is performing in real-time, using real-time Content Insight (RCI).
  4. Implementation of News Tagging Guide (NTG) – How to use News Getting Guide (NTG) to get even more insight from your data.
  5. See how other publishers are using these tools – 10+ examples of digital publishers using NCI and RCI to further increase brand loyalty.

Course Curriculum

News Tagging Guide

Funnel Optimisation (NCI)

Content Optimisation (RCI)

Program Directors


Upskill Digital: Global digital skills and transformation agency, empowering people & organisations to succeed through technology.