NCI & RCI
A data-driven approach can help underpin successful strategic and creative decisions. We start by looking at ways to gain data about your readers and content. These sessions (Subject: Data Management) will help you explore the world of data.
About this Course
This session explores taking analytics to the next level, with a suite of tools made specifically for publishers to gain further insight and personalised recommendations.
This course is part of the collection of courses on Data Management:
- Understanding Your Data
- Data-driven Content
- NCI & RCI
- Web Vitals
- Turning Analytics insights into actions with NCI – Utilising Decision Engine in News Consumer Insight (NCI) to find personalised, actionable recommendations.
- Better define the audience – Understanding how analytics data translates into causal readers, loyal readers, and brand lovers.
- Use RCI to understand what’s trending – Understanding how well content is performing in real-time, using real-time Content Insight (RCI).
- Implementation of News Tagging Guide (NTG) – How to use News Getting Guide (NTG) to get even more insight from your data.
- See how other publishers are using these tools – 10+ examples of digital publishers using NCI and RCI to further increase brand loyalty.
News Tagging Guide
Funnel Optimisation (NCI)
Content Optimisation (RCI)