Course
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Growing Your Readership
STATUS:
open
Course Summary
As the publishing landscape changes, more businesses are looking to adapt and grow their presence online. These sessions (Subject: Business Strategy) have been designed to help news publishers and journalists develop a business strategy to meet the digital changes facing the news industry.
About this Course
This session is about analysing changing behaviors; mapping consumer journey, building customer personas, and discovering what being relevant really means; finding new ways to grow online readership and loyal digital community.
This course is part of the collection of courses on Business Strategy:
- Digital Publishing Success
- Establishing a Digital Newsroom
- Growing Your Readership
Session of 45 minutes
Method: Virtual session on demand
Price: Free
Subject: Business Strategy
Promoters: GNI
Level of difficulty: Nascent > Emerging
Competences
- Gain understanding of your empowered readers – Access to information and the rise of mobile technology has made readers more savvy, curious and demanding.
- Understand reader relevance – Steps to optimise the factors that drive and define news relevance.
- Build a reader persona – Steps to create a reader persona and 5 key considerations.
- Mapping the reader journey – From micro moments, to creating loyal readers.
- Redefining relevance – Exploring case studies of publishers who give their readers what they want.
Course Curriculum
Changing behaviours
Reader relevance
Building loyal readers
Program Directors
Upskill Digital: Global digital skills and transformation agency, empowering people & organisations to succeed through technology.