Business Strategy




Program Summary

As the publishing landscape changes, more businesses are looking to adapt and grow their presence online. These sessions have been designed to help news publishers and journalists develop a business strategy to meet the digital changes facing the news industry.

About this Program

Develop a dynamic digital business strategy and find new ways to grow your online presence in a shifting publishing landscape.

For publishers and journalists:  3 online sessions, each lasting 45 minutes, followed by a 60-minute roundtable.

Those who watch all full sessions will be sent the Google News Initiative certificate via Accredible.

Structure of the Program


  • Session 1: Digital Publishing Success
    • Date: 16/02/2023 Time: 12:00h GMT, Language: Portuguese
  • Session 2: Establishing a Digital Newsroom
    • Date: 23/02/2023, Time: 12:00h GMT, Language: Portuguese
  • Session 3: Growing Your Readership
    • Date: 02/03/2023, Time: 12:00h GMT, Language: Portuguese
  • Round Table
    • Date: 09/03/2023 Time: 12:00h GMT, Language: Portuguese

Start: 16/02/2023

Method: Virtual Online Live Sessions

Certificate: Digital via Accredible

Price: Free

Promoters:  GNI | AMCC

Requirements: Mandatory registration

Level of difficulty: Nascent > Emerging

Courses included in this program

Program Directors

Business Strategy

Upskill Digital: Global digital skills and transformation agency, empowering people & organisations to succeed through technology.

About the Instructors

Business Strategy

Miguel Crespo

Journalist and specialist in digital communication, he is doing a PhD in Communication Sciences and has a master’s in Communication, Culture and Information Technology from ISCTE-University Institute of Lisbon. He is an assistant researcher at CIES-IUL and Obercom – Portuguese Communication Observatory. Was the coordinator of the Postgraduate Diploma in Journalism ISCTE-IUL / Media Capital between 2013 and 2018 and of the MsC in New Media Management from 2018 to 2020. He is an advisor to the board and member of the technical and pedagogical council of Cenjor – Portuguese Journalists Training Center. He is a lecturer in the master’s Degrees in Communication, Culture and Information Technology, New Media Management, and Internet Studies; and in the post-graduation Degrees in Journalism, and in Communication and Policy Advisory, at ISCTE-IUL, at the post-graduation in Digital Marketing at IPAM, and a trainer at Cenjor, since 2001, and at ETIC Creative School. He is also in the board of ALPMJ – Association for Media and Journalism Literacy, and was member of the board of emma – European Media Management Association from 2019 to 2021. He was a journalist in several national daily newspapers and editor-in-chief, editorial director, and publisher of several magazines and online projects. He has received a dozen national and international awards with online and multimedia projects. Interested in media literacy and education, new media innovation and business models, journalism, social media & digital storytelling. Member of several Erasmus+ and H2020 international projects in the areas of journalism, media literacy, creative industries (i.e. Iberifier – Iberian Observatory for Digital Media and Disinformation; Newsreel – New Skills for Future Journalists).

Business Strategy

Rui Guerreiro

I am a professional trainer in Digital Journalism and Marketing, and also Creative Writing, since 2011. But, I have begun my professional career 24 years ago, as a Journalist.
Since the beginning, I have written all types of contents: journalist texts (for web, TV, radio and magazines); Facebook and Google Ads; SEO content and interactive scripts.
Meanwhile, I also was a magazine Editor (Player Magazine), and Social Community Manager of multinational, and national companies.