Data Management




Program Summary

As the publishing landscape changes, more businesses are looking to adapt and grow their presence online. These sessions have been designed to help news publishers and journalists develop the needed capacity to meet the digital changes facing the news industry.

About this Program

From the basics in Google Analytics, to making data-driven changes in real-time, these sessions will look at ways to improve and grow by gathering audience and content data.

Composed by 4 online sessions, each lasting 45 minutes, followed by a 60-minute roundtable.

Those who watch all full sessions will be sent the Google News Initiative certificate via Accredible.

Structure of the Program


  • Session 1: Understanding Your Data
    • Date: 10/01/2023 Time: 14:00h GMT, Language: Portuguese
  • Session 2: Data-driven Content
    • Date: 17/01/2023, Time: 14:00h GMT, Language: Portuguese
  • Session 3: NCI & RCI
    • Date: 07/02/2023, Time: 14:00h GMT, Language: Portuguese
  • Session 4: Web Vitals
    • Date: 14/02/2023, Time: 14:00h GMT, Language: Portuguese
  • Round Table
    • Date: 16/03/2023, Time: 12:00h GMT, Language: Portuguese

Start: 10/01/2023

Method: Virtual Online Live Sessions

Certificate: Digital via Accredible

Price: Free

Promoters:  GNI | AMCC

Requirements: Mandatory registration

Level of difficulty: Nascent > Emerging

Courses included in this program

Program Directors

Data Management

Upskill Digital: Global digital skills and transformation agency, empowering people & organisations to succeed through technology.

About the Instructors

Data Management

Ana Pinto Martinho

Ana Pinto Martinho is the online publisher of the European Journalism Observatory in Portuguese, she at Obercom and assistant researcher at CIES-IUL. She also contributes for the Digital News Report, issued by the Reuters Institute for The Study of Journalism, on the Portuguese analysis. She coordinates the data journalism and visual journalism courses at CENJOR.
Ana Pinto Martinho teaches data journalism, media and journalism, storytelling, visual communication and social media related areas at ISCTE - IUL. As a journalist she directed the iGOV project, a media outlet dedicated to the areas of public administration, government, eGovernment, open data and citizenship.
She was also a journalist for the Portuguese edition of InformationWeek magazine, director of the publication Interface - Public Administration, worked for newspapers such as Diário de Notícias, Semanário Sol, and RTP Informação. She is currently working on her PhD at ISCTE. Ana has a Master's degree in Communication, Culture and Information Technologies (ISCTE) and a Bachelor's Degree in Communication Sciences (Universidade da Beira Interior).

Data Management

Ricardo Rosa

In the digital journalism world for over 22 years, he was one of SIC Online’s founders and journalist coordinator at SIC Notícias’ website. After 18 years in a newsroom, he’s now a product manager, with skills in audience acquisition, retention and engagement, SEO, and data analysis.
Graduated in Journalism at Escola Superior de Comunicação Social, he was once a guest teacher at the Post-Graduate Program in Multimedia Journalism at Universidade Nova de Lisboa and is currently also a trainer at Cenjor.