Data & Ads




Course Summary

As the world of ads continues to evolve it’s as important as ever to know you are using the latest technologies and optimising your performance. These sessions (Subject: Advertising Revenue) cover the basics from native advertising to programmatic strategies.

About this Course

This session will discuss how data can continue to drive and enhance ad strategy, exploring first-party data and options for contextual targeting, as well as the enterprise-level features in Analytics 360.

This course is part of the collection of courses on Advertising Revenue:

  • Establishing Your Advertising Strategy
  • Optimising Ad Revenue
  • Data & Ads
  • Programmatic Strategy

Session of 45 minutes

Method: Virtual session on demand

Price: Free

Subject: Advertising Revenue

Promoters:  GNI

Level of difficulty: Nascent > Emerging

  1. Planning for the changing ads landscape -Understanding the close relationship between data and ads, and the changing role of third-party cookies.
  2. Focus on contextual targeting – Focusing on the content and audience for a page, rather than depending on third-party cookies.
  3. How to grow First-party data – Exploring the ever-growing importance of collecting first party data.
  4. Importance of a single view of the reader – Understanding a single view of the reader and how to achieve it.
  5. Getting Started with Google Analytics 360 -The advantages of the enterprise-level features in Analytics 360.

Course Curriculum

Contextual targeting

3rd party cookies

Anonymized IDs

Program Directors

Data & Ads

Upskill Digital: Global digital skills and transformation agency, empowering people & organisations to succeed through technology.