Assessing the Opportunity




Course Summary

As advertising evolves online, understanding and developing a revenue strategy has become increasingly important. These sessions (Subject: Reader Revenue) will help you understand digital ads landscape and gain insights to maximise revenue & subscriptions.

About this Course

This session helps publishers size up potential financial opportunities, with the help of data and some clever tools from Google and the GNI.

This course is part of the collection of courses on Reader Revenue:

  • Reader Revenue Models
  • Assessing the Opportunity
  • Optimise Your User Funnel
  • Alternative Income Streams

Session of 45 minutes

Method: Virtual session on demand

Price: Free

Subject: Reader Revenue

Promoters:  GNI

Level of difficulty: Emerging > Connected


  1. Estimating revenue opportunity – With a useful tool for publishers from Google.
  2. Using surveys for insight – What questions could publishers be asking users, and how to use surveys for maximum engagement.
  3. Tips from the Membership Puzzle Project – Even more suggestions and ideas for audience research.
  4. NCI and reader engagement – Audience segment reports, benchmarks, and insights into user experience, site design and page speed.
  5. Use NCI segments for better survey insights. – How to map survey responses to NCI’s segments and gain more detailed insights into readership.

Course Curriculum

Estimate the size of your opportunity

Understand reader needs

Utilise analytics

Program Directors

Assessing the Opportunity

Upskill Digital: Global digital skills and transformation agency, empowering people & organisations to succeed through technology.