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Program Summary

As the publishing landscape changes, more businesses are looking to adapt and grow their presence online. These sessions have been designed to help news publishers and journalists develop the needed capacity to meet the digital changes facing the news industry.

About this Program

Advertising is continually changing and in order to keep up publishers need to how the latest technologies can help. These sesions cover everything from native advertising to programmatic strategies.

For publishers and journalists: 4 online sessions, each lasting 45 minutes, followed by a 60-minute roundtable.

Those who watch all full sessions will be sent the Google News Initiative certificate via Accredible.

Structure of the Program

 

  • Session 1: Establishing Your Advertising Strategy
    • Date: 12/01/2023 Time: 12:00h GMT, Language: Portuguese
  • Session 2: Optimising Ad Revenue
    • Date: 19/01/2023, Time: 12:00h GMT, Language: Portuguese
  • Session 3: Data & Ads
    • Date: 26/01/2023, Time: 12:00h GMT, Language: Portuguese
  • Session 4: Programmatic Strategy
    • Date: 02/02/2023, Time: 12:00h GMT, Language: Portuguese
  • Round Table
    • Date: 09/02/2023, Time: 12:00 GMT, Language: Portuguese
Calendar

Start: 12/01/2023

Method: Virtual Online Live Sessions

Certificate: Digital via Accredible

Price: Free

Promoters:  GNI | AMCC

Requirements: Mandatory registration

Level of difficulty: Nascent > Emerging & Emerging > Connected

Courses included in this program

Program Directors

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Upskill Digital: Global digital skills and transformation agency, empowering people & organisations to succeed through technology.

About the Instructors

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José Moreno

José Moreno has a major and master in communication and is currently enrolled in the Comminication Sciences PhD at Iscte-IUL, in Lisbon, researching issues related to digital communication technologies and its impact on the media.
He has worked as a journalist since 1992, as writer, editor-in-chief and editor of several titles of the specialist press. Between 2009 and 2017 we was in charge of digital development at Motorpress Lisbon, preparing and training newsrooms for the use of digital technologies in their work.
He holds the official professional trainers title number CCP F663383/2018 and is a regular trainer at Cenjor, in Lisbon, a center for the training of professional journalists.

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Celso Miranda

Celso Miranda has been a journalist for the past decade, focused mainly on science and technology. His career began in a "traditional" print-only magazine as a photojournalist, where he worked until he graduated in journalism. He then got his first taste of a "hybrid" online and print newsroom at Exame Informática. After completing his post-grad in Journalism he then went to work at TVI, where he produced and co-presented "NXT - O Próximo Passo". He also teaches and trains fellow journalists and people from other areas of expertise at "Cenjor" since 2018.