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Video Game and Immersive Content Development

21 21+00:00 October, 2022 @ 8:00 - 17:00

Video Game and Immersive content development (CREA-MEDIA-2023-DEVVGIM)









150.000,00 €





In order to be eligible, the applicants (beneficiaries and affiliated entities) must:

  • be legal entities (public or private bodies)
  • be established in one of the eligible countries, i.e.:
    • Creative Europe Participating Countries:
      • EU Member States (including overseas countries and territories (OCTs))
      • non-EU countries:
        • listed EEA countries and countries associated to the Creative Europe Programme or countries which are in ongoing negotiations for an association agreement and where the agreement enters into force before grant signature (list of participating countries)
  • be established in one of the countries participating fully in the MEDIA strand of the Creative Europe Programme and be owned directly or indirectly, wholly or by majority participation, by nationals from such countries. When a company is publicly listed companies, the location of the stock exchange will in principle determine its nationality.
  • be European video game production companies, XR studios and audiovisual production companies that can demonstrate recent experience in producing commercially distributed eligible works.

Beneficiaries and affiliated entities must register in the Participant Register — before submitting the proposal — and will have to be validated by the Central Validation Service (REA Validation). For the validation, they will be requested to upload documents showing legal status and origin.


Consortium composition

Only applications by single applicants are allowed (single beneficiaries); affiliated entities are allowed, if needed.



 Within the specific objective of promoting competitiveness, scalability, cooperation, innovation and sustainability, including through mobility in the European audio-visual sector, one of the priorities of the MEDIA Strand is:

  • to nurture talents, competence and skills and to stimulate cross-border cooperation, mobility and innovation in the creation and production of European audio-visual works, encouraging collaboration across Member States with different audio-visual capacities.


Themes and priorities (scope)

 The MEDIA Strand shall provide support for the following measures:

  • Development of audio-visual works by European independent production companies, covering a variety of formats (such as feature films, short films, series, documentaries, narrative video games) and genres, and targeting diverse audiences, including children and young people.

The objective of the support to Video games and immersive content development is to increase the capacity of European video game producers, XR studios and audio-visual production companies to develop video games and interactive immersive experiences with the potential to reach global audiences. The support also aims to improve the competiveness of the European video games industry and other companies producing interactive immersive content in European and international markets by enabling the retention of intellectual property by European developers.


Activities that can be funded (scope)

Support will be given to the development of works and prototypes of interactive narrative storytelling with original content and/or quality gameplay intended for production and global commercial exploitation via PCs, consoles, mobile devices, tablets, smart phones and other technologies.

The aim is to provide funds to video game production companies and other companies producing immersive content to develop works with a high level of originality and innovative and creative value, and that have a high level of commercial ambition and extensive cross-border potential to reach European and international markets. This will allow for further investment in innovative European content and increase the competitiveness of European companies in the digital global market.

Applications should present adequate strategies to ensure a more sustainable and more environmentally-respectful industry and to ensure gender balance, inclusion, diversity and representativeness.

Only activities related to the development phase of narrative video games and interactive narrative immersive experiences, regardless of platform or expected distribution method, are eligible. The development phase is understood as the phase starting from the first idea until the production of the first playable prototype or first trial version, whichever comes first.

In order to be considered narrative, the story must be told or shown throughout the whole game (in-game storytelling) or interactive immersive experience, and not only as an introduction or an ending.

In all cases, the work must be intended for commercial exploitation


The following projects are ineligible:

  • puzzle games, memory games, sports games, racing games, running games, rhythm/singing/dancing games, social games, quiz games, party games, versus-fighting games, word and spelling games, number games, mind games, even if they have a narrative element;
  • projects where professional education, training or therapy is the main objective;
  • multimedia art projects and installations;
  • immersive tours, events, music videos and immersive experiences used in retail;
  • works of a promotional nature being part of a promotional campaign or advertising for a specific, destination (tourism), product and/or brand and institutional productions to promote a specific organisation or its activities;
  • projects including pornographic or racist material or advocating violence;
  • platforms for games or interactive experiences and websites being, or dedicated specifically to, social platforms, social networking, internet forums, blogs or similar activities;
  • tools and software services aimed solely at technological development and/or used solely for further developing already existing game or interactive experience concepts;
  • reference works (encyclopedias, atlases, catalogues, databases and similar), “how-to” works (instructional guides, manuals and similar) and (interactive) e-books;
  • information or purely transactional services.


Expected impact

  • Increased quality, appeal, feasibility and cross-border potential for selected projects;
  • A stronger position on the European and international market for video games developers and companies producing interactive immersive experiences.


  • The available call budget is 6.000.000,00 €;
  • The availability of the call budget still depends on the adoption of the budget 2023 by the EU budgetary authority;
  • Project budget (maximum grant amount): 150.000,00 € per project. The grant awarded may be lower than the amount requested;
  • The grant will be a lump sum grant. This means that it will reimburse a fixed amount, based on a lump sum or financing not linked to costs. The amount will be fixed by the granting authority on the basis of the estimated project budget and a funding rate of maximum 50% of total eligible costs;
  • Projects should not normally exceed 36 months (extensions are possible, if duly justified and through an amendment).

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21 21+00:00 October, 2022
8:00 - 17:00
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