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29 29+00:00 June, 2022 @ 8:00 - 17:00
News-Media Literacy (CREA-CROSS-2022-MEDIALITERACY)
NEED HELP WITH THIS CALL?
In order to be eligible, the applicants (beneficiaries and affiliated entities) must:
- Be legal entities (public or private bodies)
- Be established in one of the eligible countries, i.e.:
- Creative Europe Participating Countries:
- EU Member States (including overseas countries and territories (OCTs))
- Non-EU countries:
- listed EEA countries and countries associated to the Creative Europe Programme or countries which are in ongoing negotiations for an association agreement and where the agreement enters into force before grant signature (list of participating countries)
- Be established in one of the countries participating fully in the MEDIA strand of the Creative Europe Programme and owned directly or indirectly, wholly or by majority participation, by nationals from such countries. When a company is publicly listed, the location of the stock exchange will in principle determine its nationality.
- Creative Europe Participating Countries:
- Proposals must be submitted by a consortium of at least 3 applicants (beneficiaries; not affiliated entities), which complies with the following conditions:
- Minimum 3 entities from 3 different eligible countries.
- Consortia may include profit and non-profit organisations (private or public), public authorities (national, regional, local), international organisations, universities and educational institutions, media organisations, research and technology institutions, technology providers, with proven expertise in media literacy and/or digital media, its use, creation, dissemination, media impact assessment and/or relevant digital technologies.
Promote cross-sectoral activities that aim at adjusting to the structural and technological changes faced by the media, including enhancing a free, diverse, and pluralistic media environment, quality journalism and media literacy including in the digital environment.
Themes and priorities(scope)
Media literacy support aims to allow citizens to develop a critical understanding and use of the media. Media literacy is also a powerful instrument to limit the impact of disinformation. To this end, media literacy actions will encourage knowledge sharing and exchanges on media literacy policies and practices. Support envisages the development of innovative cross-border media literacy initiatives and communities across Europe, in a continuously changing digital media landscape and taking into account current user behaviour among various age groups.
Activities that can be funded (scope)
Collaborative projects with clearly defined objective(s) to advance/target specific area(s)/goal(s) within the field of media literacy, addressing at least two of the following areas of activities:
- Activities building on, sharing and scaling up best practices from innovative media literacy projects that take into account a changing media ecosystem, especially by crossing cultural, country or linguistic borders;
- Developing innovative, interactive online toolkits to provide solutions to existing and future challenges in the online environment, including disinformation;
- Developing materials and toolkits to enable citizens to develop a critical approach to the media, and to recognise and appropriately react to disinformation;
- Develop media literacy practices adapted to the changing media environment including manipulative techniques and AI-based media production.
The following types of activities are eligible under this call for proposals:
- Creation and/or distribution of multilingual and/or multicultural material, including interactive content to improve the digital capacities of citizens and their understanding of the media landscape and their resilience against disinformation;
- Development of materials for citizens and trainers targeting all or any age and societal groups;
- Development of innovative media literacy solutions fit for the future media landscape (the project can include prototypes, but not focus exclusively on IT development);
- Training activities for citizens and educators, including sharing of best practices across linguistic, state and cultural borders;
- Organisation of public events and/or workshops to raise awareness and share best practices;
- Community-led activities to tailor and make accessible the above-mentioned tools and materials.
Projects must comply with EU policy interests and priorities.