The key aim of this Call is to support initiatives that enhance digital media and information literacy skills in targeted European countries or regions by improving all technical, cognitive, social, civic and creative capacities that allow citizens to access the media, to have a critical understanding of it and to interact with it.

this Call is specifically aimed at projects that can demonstrably empower citizens by strengthening their ability to think critically, assess the trustworthiness of information accessed or shared through social media, fully understand the mechanisms that shape online interactions amongst social media users, and take part in the public discourse in a responsible and meaningful way.

Applicants are invited to present proposals that can achieve a strong multiplier effect, which may involve:

• The design and delivery of appropriate, replicable trainings/training materials to schoolteachers and/or educators active in non-formal education contexts, including sharing of best practices across linguistic, state and cultural borders;
• The development of multi-lingual educational materials targeted at specific age, linguistic and/or cultural groups, with a particular focus on the most vulnerable segments of the population, as well as innovative pedagogic tools, including gaming and creative uses of remote learning methodologies, to be used by trained teachers and educators;
• The development of campaigns, strategies (including policy recommendations), tools (including software applications) and effective methodologies to help citizens to identify disinformation on digital media, promote the use of fact- checking services and reporting by social media users, and/or raise awareness about the danger of receiving and propagating disinformation.

Actions aimed “training the trainers” are strongly encouraged due to their potential to achieve a wider impact. Such actions may be targeted at educators active within institutional or non-formal educational programs, or at other relevant categories of professionals, including journalists, bloggers, youth workers or social media influencers.