The key aim of this Call is to support initiatives that enhance digital media and information literacy skills in targeted European countries or regions by improving all technical, cognitive, social, civic and creative capacities that allow citizens to access the media, to have a critical understanding of it and to interact with it.

this Call is specifically aimed at projects that can demonstrably empower citizens by strengthening their ability to think critically, assess the trustworthiness of information accessed or shared through social media, fully understand the mechanisms that shape online interactions amongst social media users, and take part in the public discourse in a responsible and meaningful way.

Applicants are invited to present proposals that can achieve a strong multiplier effect, which may involve:

• The design and delivery of appropriate, replicable trainings/training materials to schoolteachers and/or educators active in non-formal education contexts, based on critical analysis of the diverse pedagogic approaches being implemented across Europe to improve societal resilience against disinformation, the identification of effective and less effective approaches and the implementation of best practices across linguistic, state and cultural borders;
• The development of multi-lingual educational materials targeted at specific age, linguistic and/or cultural groups, with a particular focus on the most vulnerable segments of the population, based on a rigorous analysis of best practices and updated insights about the dynamics of disinformation,
• The implementation of media literacy programmes with a proven successful track record to new segments of the population or new geographies, or over an extended timeframe if necessary to maximise their societal impact within a given geography or demography;
• The development of innovative pedagogic tools, including gaming and creative uses of remote learning methodologies, to be used by trained teachers and educators, in particular in non formal educational contexts;
• The development of campaigns, strategies, tools (including software applications) and effective methodologies to help citizens to identify disinformation on digital media, promote the use of fact-checking services and reporting by social media users, while raising public awareness about the danger of receiving and propagating disinformation;
• In-depth studies designed to map and/or synthesise media literacy initiatives at a European level, describe their actions and methodological approaches, evaluate their success in enhancing societal resilience against rapidly evolving disinformation threats, with a view to developing clear theoretical frameworks and measurable indicators of media literacy among the public, or setting out recommendations for future programmes and/or policies.