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28 28+00:00 June, 2022 @ 8:00 - 17:00
Innovation Lab (CREA-CROSS-2022-INNOVLAB)
NEED HELP WITH THIS CALL?
In order to be eligible, the applicants (beneficiaries and affiliated entities) must:
- Be legal entities (public or private bodies)
- Be established in one of the eligible countries, i.e.:
- Creative Europe Participating Countries:
- EU Member States (including overseas countries and territories(OCTs))
- Non-EU countries:
- listed EEA countries and countries associated to the Creative Europe Programme or countries which are in ongoing negotiations for an association agreement and where the agreement enters into force before grant signature (list of participating countries)
- Be established in one of the countries participating fully in the MEDIA strand of the Creative Europe Programme and owned directly or indirectly, wholly or by majority participation, by nationals from such countries. When a company is publicly listed, the location of the stock exchange will in principle determine its nationality.
- Creative Europe Participating Countries:
- Proposals must be submitted by a consortium of at least 3 applicants (beneficiaries; not affiliated entities), which complies with the following conditions: minimum 2 entities from 2 different countries participating in the Creative Europe Programme.
- The consortium must present a diverse range of expertise across several cultural and creative sectors, including audio-visual.
Within the specific objective of promoting policy cooperation and innovative actions supporting all strands of the Programme, promoting a diverse, independent and pluralistic media environment and media literacy, thereby foresting freedom or artistic expression, intercultural dialogue and social inclusion, the priorities of the cross sectoral strand shall include:
- to encourage innovative approaches to content creation, access, distribution, and promotion across cultural and creative sectors and with other sectors, including by taking into account the digital transition, covering both market and non-market dimensions;
Themes and priorities (scope)
The Creative Innovation Lab shall incentivise players from different cultural and creative sectors to design and test innovative digital solutions with a potential positive long-term impact on multiple cultural and creative sectors.
The Lab shall facilitate the creation of innovative solutions (e.g. tools, models and methodologies) that can apply to the audio-visual sector and at least another creative and/or cultural sector.
Solutions should be easily replicable and have a potential for market penetration. For the purposes of clarity, the project does not necessarily have to be applicable immediately to the audio-visual sector but one that could easily be replicated in this sector.
For the purposes of this year’s call, in addition to recurring objectives and activities, a thematic approach is also being adopted. For the second year of the Creative Innovation Lab, the two themes are greening as well as innovative education tools to tackle relevant societal topics such as disinformation. The aim is to foster lifecycle thinking and promote a more sustainable and inclusive living environment and way of life. The Creative Innovation Lab will gather players from different cultural and creative sectors to design and test innovative solutions (e.g. tools, models and methodologies) for a circular economy. These solutions would need to combine sustainability with inclusion and aesthetics, be replicable in different sectors and have a potential for societal behavioural changes.
- Improve the competitiveness of the European audio-visual and other cultural and creative sectors through cross sector collaboration;
- Improve the greening process of the European audio-visual and other cultural and creative sectors through cross sector collaboration;
- Increase knowledge transfer between different sectors of creative industries;
- Increase the visibility, availability and diversity of European content in the digital age;
- Improve business models and use of data;
- Increase the potential audience of European content in the digital age.
Design, development and testing of innovative tools, models and solutions applicable in the audio-visual and other cultural and creative sectors. Activities shall aims at supporting the competitiveness, greening process, cooperation, circulation, visibility,availability, diversity and/or audience across sectors. Such activities shall contain a high potential of replicability in audio-visual and other cultural and creative sectors.
As regards to the New European Bauhaus the Creative Innovation Lab shall gather players from different cultural and creative sectors to design and test innovative solutions (e.g. tools, models and methodologies) towards the creation of beautiful, sustainable and inclusive places, products and ways of living, including circular economy thinking. These solutions would need to combine sustainability with inclusion and aesthetics, be replicable in different sectors and have the potential for societal behavioural changes.
A wide spectrum of organisations will be invited to participate, including private and public entities, tech companies and start-ups, audio-visual, cultural and creative organisations. The participation of business incubators and accelerators shall be encouraged, to provide space and time for creative ideas to be shaped.
The projects can focus in particular on:
- Rights’ management and monetisation, at the same time ensuring transparency and fair remuneration for creators and artists;
- Data collection and analysis, with particular emphasis on prediction for content creation and audience development;
- Greening of the value chain across the creative and cultural sectors and fostering cross-sectoral innovation for sustainability, inclusion and wellbeing among the audio-visual and other cultural and creative sectors, including actions that contribute to the New European Bauhaus initiative;
- Innovative educational tools and content using creativity and creative sectors to tackle societal issues such as misinformation, fake news etc.