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Innovation Lab

6 06+00:00 December, 2022 @ 8:00 - 17:00

Innovation Lab (CREA-CROSS-2023-INNOVLAB)









No limit





In order to be eligible, the applicants (beneficiaries and affiliated entities) must:

  • Be legal entities (public or private bodies)
  • Be established in one of the eligible countries, i.e.:
    • Creative Europe Participating Countries:
      • EU Member States (including overseas countries and territories (OCTs))
      • non-EU countries:
        • listed EEA countries and countries associated to the Creative Europe Programme or countries which are in ongoing negotiations for an association agreement and where the agreement enters into force before grant signature (list of participating countries).
      • Be established in one of the countries participating fully in the MEDIA strand of the Creative Europe Programme and owned directly or indirectly, wholly or by majority participation, by nationals from such countries. When a company is publicly listed, the location of the stock exchange will in principle determine its nationality.

Consortium composition

Applications by single applicants are allowed (single beneficiaries), as well as proposals submitted by a consortium of at least 2 applicants (beneficiaries; not affiliated entities).



 Within the specific objective of promoting policy cooperation and innovative actions supporting all strands of the Programme, promoting a diverse, independent and pluralistic media environment and media literacy, thereby foresting freedom or artistic expression, intercultural dialogue and social inclusion, the priorities of the cross sectoral strand shall include:

  • to encourage innovative approaches to content creation, access, distribution, and promotion across cultural and creative sectors and with other sectors, including by taking into account the digital transition, covering both market and non-market dimensions;

Themes and priorities (scope)

The Cross Sectoral strand shall support the ‘creative innovation lab’, which shall:

  • Encourage new forms of creation at the crossroads between different cultural and creative sectors, for example through experimental approaches and the use of innovative technologies;
  • Foster innovative cross-sectoral approaches and tools which shall, where possible, encompass multilingual and social dimensions to facilitate the distribution, promotion and monetisation of, and access to, culture and creativity, including cultural heritage.

The Creative Innovation Lab shall incentivise players from different cultural and creative sectors, including audio-visual, to design and test innovative solutions for key challenges, with a potential positive long-term impact on multiple cultural and creative sectors.

Expected results

  • Development of innovative creative processes;
  • Increased visibility, availability and diversity of European content in the digital age;
  • Improved business models and use of data;
  • Increased potential audience of European content in the digital age;
  • Support greening and circular economy thinking, including innovation for sustainability, inclusion and well-being in line with the priorities of the New European Bauhaus.


Eligible activities

 The Creative Innovation Lab shall support the design, development and/or spread of innovative tools, models or solutions applicable in the audiovisual and other cultural and creative sectors. Activities shall aim at supporting the competitiveness, greening process, cooperation, circulation, visibility, availability, diversity and/or audience across sectors. Such activities shall contain a high potential of replicability in audio-visual and other cultural and creative sectors.

The projects can focus in particular on:

  • Rights’ management and monetisation (including innovative bundled subscription offers to access diverse European cultural content from various existing European platforms), at the same time ensuring transparency and fair remuneration for creators and artists;
  • Data collection and analysis, with particular emphasis on prediction for content creation and audience development (including innovative cross-sectoral tools to improve the quality of the subscriber service and a better valorisation of European content offered by European online platforms);
  • Business tools exploring new modes of production, financing, distribution or promotion enabled or enhanced by new technology (AI, big data, blockchain, Metaverse, NFT, etc.);
  • Improving the knowledge, skills and use of new technologies by professionals from the audio-visual and other cultural and creative sectors;
  • Greening of the value chain across the creative and cultural sectors and fostering cross-sectoral innovation for sustainability, inclusion and well-being among the audio-visual and other cultural and creative sectors, including actions that contribute to the New European Bauhaus initiative.

Content development and/or production costs can only be supported if they are clearly linked to the development of innovative tools or models proposed by the project. They must be proportionate and limited.


The available call budget is 5.438.131,00 €.

Projects should not normally exceed 24 months.

Project budget (maximum grant amount): No limit.

The costs will be reimbursed at the funding rate fixed in the Grant Agreement (60%).

For more details please see point 10. Legal and financial set-up of the Grant Agreements of Creative Innovation Lab (CREA-CROSS-2022-INNOVLAB).

and Forms

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6 06+00:00 December, 2022
8:00 - 17:00
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