Eligible activities

The InnovLab support shall support the design, development and/or spread of innovative tools, models or solutions applicable in the audiovisual3 and other cultural and creative sectors (CCSs) with a high potential of replicability in those sectors.

The objectives of the scheme is to encourage cooperation between the audiovisual sector and other CCSs in order to accompany their environmental transition and/or to improve their competitiveness and/or the circulation, visibility, discoverability, availability, diversity and the audience of European content across borders. The support also aims to enable the European audiovisual sector and other CCSs to better adapt to the opportunities offered by the development of Artificial Intelligence and Virtual Worlds.

Projects MUST focus on one (or several) of the below topics:

• Virtual Worlds as a new environment for the promotion of European content, audience renewal and competitiveness of European content industries;
• Innovative Business Tools for production, financing, distribution or promotion enabled or enhanced by new technology (AI, big data, blockchain, Virtual Worlds, NFT, etc.), in particular:
  • Rights’ management and monetisation (including innovative bundled subscription offers to access diverse European cultural content from various existing European platforms), at the same time ensuring transparency and fair remuneration for creators and artists;
  • Data collection and analysis, with particular emphasis on prediction for content creation and audience development (including innovative cross-sectoral tools to improve the quality of the subscriber service and a better valorisation of European content offered by European online platforms);
• “Greener” practices in order to lower the impact on the environment of the audiovisual and other cultural sectors in line with the Commission’s Green Deal and the New Bauhaus initiative

Projects must comply with EU policy interests and priorities.

Financial support to third parties is allowed for grants under the following conditions:

• the calls must be open, published widely and conform to EU standards concerning transparency, equal treatment, conflict of interest and confidentiality
• the calls must remain open for at least two months the outcome of the call must be published on the participants’ websites, including a description of the selected projects, award dates, project durations, and final recipient legal names and countries
• the calls must have a clear European dimension